Vette Week Begins!

Let's start it off with the grand debut of the C2ZR1 this past weekend at Corvettes at Carlisle. Just about ten months ago, Jeff over at Heartland Customs gave me a shout, and we threw ideas around for a car that we had both almost left for dead. (Rewind to the previous Summer, and there were rumblings afoot for a project that merged then-upcoming ZR1 running gear with a second-generation Vette, and Jeff had a notebook loaded with ideas and visions... and then, as happens with these things, life intervened, and the project fell dormant...) Back to last October... The project was back on, and Jeff was seeking the right client, and I was given the go-light to start drawing. Stoked? Oh heck yeah... With his attention to detail, this would be killer.

A few phone calls and emails later, I had created some artwork:

With literally dozens of subtle (and a few not-so-subtle) mods, the car went from timeless, iconic Chevrolet design statement to nasty, yet eerily-refined evil bruiser in a few short days:

Aside from the obvious technological advancements bein thrown at the car, it just had to have that over-the-top WOW-factor... and speaking of top, it was decided early on that this '64 was going to have a carbon fiber roof, no if's, and's or but's.

It's fiber-licious:

We'll show more on the car very soon... but wanted to throw a sneak peek at the incredible work of Jeff and his crew, and at the same time, give them a huge pat on the back for yet another job so well done, it just kinda makes us all giddy thinking of where they'll be in a few years. I've had the incredible honor of watching them turn out some amazing iron (and 'glass... this being our second 'Vette project together), and when you think about the excitement that their work brings... well... imagine it from my perspective. Front row seats are cool... but getting to add some color commentary? Better still.

Keep looking in this week for not only more on this great car, but for some exciting new Corvette reading material! Yup... we got some new books in, and will serve up some toasty-hot reviews and ordering info, too. Stay up-to-date on our site at www.problemchildkustoms.com

Some whipped cream and salsa

Salsa?!

I like looking at things from a decidedly different angle, and am often inspired to seek out the inspiration behind a trend, or a particular style... I'm a fan of mixing and matching themes, styles, whatever...and an even bigger fan of just having fun with whatever I'm doing, and often seek out things that reflect this attitude. Whether in friends, books, movies, or music. Occasionally, this leads me to seek out stuff that's a bit off the beaten path. Such was the case here in the studio once again.

Anyway, I got to thinking, of all things, about Herb Alpert (not Marv Albert. That'd be weird.), and gave a listen to "Whipped Cream and Other Delights"... A far cry from what I was listening to a week ago, to say the least.... and by far much stranger cover art (if not quite risque', considering its 1965 release date):

Granted, this album was released before my time, but man... how cool were these cats? If you're not familiar with the Tijuana Brass, here's a quick history lesson:

Herb Alpert was a trumpet player who developed a unique sound that was a mix of south-of-the-border, mariachi and distinctly lounge-y sounds, probably best described as "Ameriachi" (as I learned from a few sources). If you're really lost here, think of the theme from the TV show The Dating Game, called "Spanish Flea", which was a Herb Alpert/Tijuana Brass tune, and you'll have an idea... or their version of "The Lonely Bull".

Anyway, the 'Brass cranked out a few albums in the '60's (even a cool Christmas album! Find a copy, and mambo your way through a Christmas Wonderland...)until Alpert called it quits, and took his (and business partner Jerry Moss') record label A&M, and signed some heavy talent, releasing a few albums of his own along the way (out-selling Michael Jackson in the late-'70's! Says a lot for that era, I guess), before selling the company to PolyGram in the late 1980's.

So what's this got to do with cars? Think traditional lowriders. Bellflower custom style(named after the city in LA county where the look spawned). A mix of the lowrider and custom car, and you'll see where I'm headed.

Consider Watson's Caddy:

It is the embodiment of the Bellflower look... the low stance, simple (if often ANY) body mod's, the bold, yet somehow understated paint technique (much like his T-Bird that came before), and those killer pipes. The East LA style, mixing elements from two cultures (like the Tijuana Brass did!), and coming out the other end with a clean, cool style. It's all about class, luxury, and style. Just like a lowrider, but with custom roots.

Lowriders embodied Mexican tradition. Crusing in a decked-out ride to impress the ladies, and show off your skills was more than just about the cars. Cruising may be traced back to the "paseo", where singles would walk around in the central plaza of the village, basically checking one another out. The idea here was to impress. Put these kids in cars, and it sure looks a lot like cruising... Which brings us forward a few years to the end of the second world war. Hot rodding was booming as young men returned from military service, eager to make creative use of their new mechanical skills. On the other end of the spectrum, the Mexican immigrants were making their cars look luxurious. It was style over speed... lowered stance, different hubcaps, an accessories like spotlights, skirts, pipes... many items shared in traditional customizing.

Fast-forward a few more years, and combine this look with the growing custom scene, and well, you got some clean, mild cars that made the most of the new styling coming from the factory... Apply it to a luxury car, and you're well on your way to a crossover look beyond compare. Imagine in late 1957 (coincidentally, the same year Bellflower was incorporated as a city), a young Larry Watson crusing into the Clock Drive-In in his panel-painted T-Bird...

I have a soft spot for this look... A couple years back, I sketched up a modern take on the look, combining it with the pro-touring look -- note pinstripe whitewalls on a 5-spoke as a nod to the classsic "Supremes and pinners" look (OK, and a mild chop, extended quarters, relocated and shortened trim...):

The idea behind the Bellflower look is clean lines, cool, vibrant and rich colors mixed with just enough chrome to keep your eyes happy...Make use of some 'flake or pearl, some striping... In other words, think mild custom, but dressed a notch higher. It's a fun style, to be sure, much like Herb's band of session musicians belting out "Ameriachi" cover versions. Take one thing, and spice it up with another influence, and man, you can't help but feel the vibe, and nod your head approvingly as you smile.

And that's how my mind works: From whipped cream to salsa, stopping in between for some quick history, and leaving you to consider mixing up some styles on your project... More hot rod and custom car design talk as always at www.problemchildkustoms.com

Like it's 1999!

...and yeah, it's a little crazy, but so was this past year.

Starting today (12.30.09), you can order a single-view rendering (front 3/4, rear 3/4 or profile, whichever you like!) at prices we had in 1999! That's right, a single-view rendering of your hot rod, custom car, street machine, classic, daily driver, whatever for a discount! (pricing info is on our site at problemchildkustoms.com)  That's a fully-detailed, highest quality, 19x13-inch piece of art, ready to frame at HUGE savings...

These aren't some knocked-back, lesser quality versions.... These are the real deal, Studio PCK renderings as you've seen in the magazines and the Hot Rod Art Book. The very same detailed pieces we provide to the top shops when laying out a project car, or preparing artwork for promotional use and portraits as well!

All work is of the highest quality, and all renderings come delivered on superior quality stock, feature archival inks (8-color process with incredible depth and saturation), and are ready to frame. Naturally, all of this is subject to a limited-time offer, and full details are available on our site at www.problemchildkustoms.com

It's our way of saying "Thank You" for getting to do what we love every day, and saving you some cash on some great art. This is an incredible time to get that one-of-a-kind gift for someone special, and perhaps even knock out next years Christmas list for your hot rod building family member or enthusiast. Thanks again, and feel free to hit us up HERE, or give us a call in the Studio (contact info is HERE) with any questions, or to get the ball rolling on YOUR rendering. Happy New Year, and thanks again!

Quick Update

Project "Sick Seconds" is getting closer to moving under its own power. The team at SunCoast Racecars has been busy putting their final touches on the car, and once out of the body shop there, the first gen-bodied missile heads on home to ProRides for the next build phase. Be on the lookout for engine build pics, as the heart of the beast is slated to be completed in about 45 days. We'll keep you posted, and you can see the earlier mill work, if you happened to miss it the first time out HERE. This is promising to be a fun build with some SERIOUS results!



In the meantime, we're all stoked and looking forward to the car's debut in the GearVendors booth at the SEMA Show (look for precise date and time info soon, as well). Currently, though, the car is available for PRI, and anyone interested in displaying the Camaro in their booth can give us a shout, and we'll make sure you get connected to do so!

Stay tuned for more, and thanks, as always for looking in!

Hiring a Hot Rod Designer

Over the last decade, we've seen explosive growth in the hot rod and custom car industry and hobby as a whole. This can be attributed to the popularity of television shows like Overhaulin', American Hot Rod and others, as well as Powerblock TV, the Barrett-Jackson Collector Car Events, and of course, the access to great personalities like Chip Foose, Stacey David and others. This brings in new enthusiasts, and naturally, more project cars!

Not since George Barris snapped thousands of photos and wrote hundreds of articles promoting the hobby back in the 1950's and '60's have we seen so much attention on our hobby, and it's amazing to witness. Yet, while there's all of the excitement, many of these new fans and participants are feeling lost when starting a project. It can be a daunting task to say the least, but when taking those first steps, having the right footing can make all of the difference in the world.

Naturally, any success in a project requires a plan, and building or modifying a car requires very careful thought at this stage. I've often heard guys say "I just build as I go... no plan, just what feels right", and sadly, it certainly doesn't look like it must feel in many cases. Disjointed design, half-assed "fixes" to make parts fit, and often unsafe "engineering" ("engine-beering", most likely) have sent many a project to an early grave. Thus, the best advice would be to bring on an experienced designer to help guide you along. As a professional hot rod and custom car designer with over twenty years experience in the auto industry (from parts and service to body and after-market accessories), as well as training in design and fine art, I'm here to offer some advice on taking those first steps.




Five things to consider when hiring a designer:

Unless you have a background in design, you'll want to seek out a designer to help you refine your vision. The importance of having a vision on paper, especially when working with shops and others on a team cannot be overlooked. You'll have a vision of the finished product for everyone to work from, and it helps to avoid gaps in communication, and errors in describing what you want to accomplish.

When shopping for a designer, keep some things in mind:


1. Look for one with a style you like.

Not only are you hiring someone to assist in laying the groundwork for your project, but this person must be able to convey your ideas and tastes, as well as create a piece that will inspire your build team. You'll want some "wow" factor, but also be sure that your designer draws with proper scale and proportion! Taking a cartoon or shoddy "Photochop" to an experienced builder will get you laughed out of the shop. Sure, the kid you hire in a forum can make that '58 Edsel bumper look like it fits your Monza, but in reality, would it? (and are you looking to blow your budget on wild changes before the car even hits primer?) Look around, and study the artist's styles and prior work.
Much like you chose a car that excited you, be it for nostalgia reasons, a certain feeling it gives you, or just the fact that you liked it overall, you'll be miles ahead by selecting a designer in the same way. When the car is torn apart and looking bleak, the artwork will serve as an excitement generator.




2. Find a designer you get along with.

Spend some phone and email time conversing with designers. See if you get along, and can communicate freely. An open exchange with your designer will pay off in a HUGE way when working. Look for someone who can help guide, if asked, but also take an idea you have and run with it. Nothing can be more disappointing than getting going with a guy who doesn't listen, or is looking to create a portfolio piece on your dime. On the flip side, simply hiring a "wrist" to make some lines based only on what you say is boring, and will; leave your design "flat". On the same note, just hiring an "artist" who rehashes the same 3D model their last 40 customers got, but with different paint and wheels will get you, well, the same car as those other 40 guys.
Make your budget known, and make sure that your designer understands that.
Make it an open exchange where ideas can flow freely, and you'll be pleasantly surprised how an idea can grow or be refined to mind-blowingly cool in the right hands.

3. Understand the designer's terms.

Get it ironed out immediately when speaking, just how many revisions you'll receive, and what the cost may be above that level. Know how the work will be delivered. Hard copies? (one for you, the shop, and maybe for promotional purposes?) Digital copies for magazine ink? (how about sponsorship proposals?) Can you use the artwork to promote the car? Who owns the Copyright?

A professional designer will furnish a contract spelling this out, allowing for worry-free design time. Check this out from step one, and you'll avoid starting over when your forum buddy disappears with your PayPal payment.

Understand, too, that work will often depend on payment. If you want your designs quickly and well-done, be prepared to pay a bit more, and respect the time required to perfect a design. Much as you wouldn't rush a surgeon reconstructing your body, giving the same consideration to your designer will breed equally functional results!

4. Don't be the "I'll know what I want when I see it" guy.

That guy is the enemy of designers, and it translates to "headache" to any pro. Have an idea at the first consultation, even if it's vague, and ask for direction/advice if needed. Know what you'd like to do with the car. Will it be restored? Modified? A combination of the two? Something wilder? A professional designer will offer examples, and throw ideas around with you, hitting on your likes and dislikes before pencil hits paper. Many great cars develop during these "bench racing" sessions, and you'll save a ton on revisions. Communication is your best friend here. Simply jumping from style to style will burn you and your designer out, and close doors on really creative ideas.
Research the hell out of your project and ideas. Go to shows, cruise nights, rod runs... Pick up magazines, books, videos... Look around at what's been done, and find a style that you like. Make a list of things that you enjoy about cars. Perhaps you enjoy good handling, or maybe straight line performance is more your thing. Maybe it's all about the look of the car, and you're after a show car that'll make people stop and drool. It's this stage that will help determine a direction for the project, and is of HUGE importance.







You should have a list of your dreams for the car, and one alongside that is more realistic, taking into consideration the reality of the car you've chosen. Approaching a professional designer with these will save time, frustration, and above all, help to nail that "perfect" concept.

5. Don't fall victim to trends.

Simply shopping at the "popular kids" table will, inevitably, breed you a cookie-cutter car. Simply saying "oh man, that car that won Street Machine of the Year had a cool hood, so I want THAT hood, and the same wheels, and the same paint, and then that car that won the year before had those seats... I want THAT interior..." and so-on will not design or build YOUR dream car. Much as you may have enjoyed looking at that model in a magazine ad, would you marry her? Chances are, you'd rather find someone who fits your life, who matched that often undefinable set of criteria that just "does" something for you.

This project car should be no different.

Seek out a designer who understands the style you're planning to build your car in, and can offer unique approaches to design problems that not only make your eyes pop out, but will keep a few bucks from doing likewise from your wallet.


If you've seen a teal green and gray car with a tweed interior and 15-inch billet wheels lately and thought "wow... the 1990's called, and they want their car back", imagine what response a car built in a trendy style today will elicit in ten or fifteen years. "Build to YOUR taste, not someone elses'" is my credo in the studio. Approach modifications tastefully, respectfully, and with the thinking "how does this change affect the rest of the car? What purpose does it serve?" If it makes sense, do it. If it's questionable, question the hell out of it.

That said, head on out and explore... look at work, compare styles, and talk with designers. Your decision should go beyond price, and be the RIGHT fit for your project. Seek out a designer that can listen, offer ideas, and above all, nail your design. After all, simply setting sail on the ocean might take you SOMEPLACE, but is it where you WANTED to go? Hiring a designer will help chart that course, and the end of the journey, when plotted correctly, will have you itching to hoist the sails again, and that's what this whole car thing is all about anyway... feeding that passion.

Red and random...

Got to playing with a series of works lately, all based on a monochrome theme, and thought I'd show one off for a Friday morning:


Suffice to say, it's a rather colorful series, with an interesting mix of contrasting and complementing cars and styles, each coupled with a color chosen in the same way... Hope you dig it.

Surf Cube Concept

After the last post, I got to work, and completed one of the concept sketches...


Naturally, I began sketching ideas for these Cube's as soon as I laid eyes on them, and the above idea kept knocking on my brain... It just HAD to be drawn first!

The "Surfite" of one Ed Roth has always ranked as a top ten custom car in my book, not only because it's so damn original, but it's also surf-oriented, and as you know, I love me some surf ANYTHING. And man... the little Cube not only calls out for a "lifestyle vehicle" treatment, but as a surf wagon??! Oh YES! Taking cues from Mr. Roth's lilliputian land rover, I plugged in classic hot rod and So-Cal VW styling cues, and attempted to honor the master "hisself" (as he'd say) with a modern take on the little Surfite. Pop-out side glass? Check. Asymmetrical tail light treatment? Check. Aggressive stance? Checkity-check. Custom trim and mild re-work all over? Double checkity-check. Take a very unusual car and make it even more personal/unique? Check, check, checkity-check check! It's useful, like the swing-out rear glass and flip-up side windows, to the small step built into the rear fascia, and, well... it just looks COOL.

I dig it, and hope you do, too... And if so, holler at me, and I'll continue finishing what I've started in the sketch book, and show off an entire series, perhaps.